Household Paper A Big Win for Store Brands
Paper towels, tissues and toilet paper are household essentials, and consumers purchase $22 billion worth of products every year.
When the weather gets hot, ice cream is the cool choice for millions of Americans. Premium or dairy-free, half-gallon or single-serve, there’s plenty of variety for consumers to choose from. And, they like store brands. One in five shoppers picks up a store brand when buying ice cream. Bob Vosburgh analyzes the trends and what retailers are doing to drive the category. Click here to download video