Appetizers and Soups
Whether served as a snack, quick pick-me-up or a replacement meal, today’s soups and appetizers are hot with new products and tastes. The category is worth more than $10 billion with store brands enjoying the biggest growth as retailers add more adventurous, international and healthy choices to the shelves. The traditional franks-in-a-blanket now vies for space with savory pork lumpiaspring rolls, indulgent brie and apple fig-filled spanakopita and better-for-you Italian vegetable with farro soup. Bob Vosburgh details the major trends influencing the category, and who’s preparing the next course for further growth.
Will men become the next marketing target for beauty products? The answer is yes as Millennials and Gen Z bring new ideas about personal lifestyle and appearance to the marketplace. PLMA’s monthly category profile examines the consumer trends, and the retailers and suppliers who are making them happen. Click here to download video