Appetizers and Soups
Whether served as a snack, quick pick-me-up or a replacement meal, today’s soups and appetizers are hot with new products and tastes. The category is worth more than $10 billion with store brands enjoying the biggest growth as retailers add more adventurous, international and healthy choices to the shelves. The traditional franks-in-a-blanket now vies for space with savory pork lumpiaspring rolls, indulgent brie and apple fig-filled spanakopita and better-for-you Italian vegetable with farro soup. Bob Vosburgh details the major trends influencing the category, and who’s preparing the next course for further growth.
Changing brand loyalty, environmental concerns, and a new role for men in daily home chores are opening opportunities for store brands in laundry products and household cleaners. Private label sales in these categories have reached $17 billion and market shares continue to grow. Bob Vosburgh examines the products, the trends, and the retailers who are helping consumers clean up in this month's category profile. Click here to download video