Smile When You Say Cheese
Cheese is one of private label's biggest categories with more than 40% in unit share. There's more to smile about, too: NPD reports that cheese is the fastest growing savory snack between meals and multi-cultural America is increasingly turning to international and vegan varieties. Bob Vosburgh evaluates general trends and specific retailer programs to boost sales.
Bibimbap. Lakanto Monkfruit. Aji Amarillo Spice Paste. The names are exotic but, believe it or not, consumers can find these ethnic foods at their favorite supermarket. It is all part of the expansion of flavors as shoppers look for the next great taste. This month’s category profile examines the trend and what retailers are doing with their store brands to satisfy consumers. Join Bob Vosburgh as he works his way through the cardamom and cumin. Click here to download video