Smile When You Say Cheese
Cheese is one of private label's biggest categories with more than 40% in unit share. There's more to smile about, too: NPD reports that cheese is the fastest growing savory snack between meals and multi-cultural America is increasingly turning to international and vegan varieties. Bob Vosburgh evaluates general trends and specific retailer programs to boost sales.
Changing brand loyalty, environmental concerns, and a new role for men in daily home chores are opening opportunities for store brands in laundry products and household cleaners. Private label sales in these categories have reached $17 billion and market shares continue to grow. Bob Vosburgh examines the products, the trends, and the retailers who are helping consumers clean up in this month's category profile. Click here to download video