Food-on-the-Go Impacting Supermarkets
While the image of mom preparing meals in the kitchen may still warm hearts and minds, more and more young men and women are turning to food-on-the-go and meal kits to satisfy their eating habits. The trend has impacted center store and is opening new avenues for retailers and their store brands.
Bibimbap. Lakanto Monkfruit. Aji Amarillo Spice Paste. The names are exotic but, believe it or not, consumers can find these ethnic foods at their favorite supermarket. It is all part of the expansion of flavors as shoppers look for the next great taste. This month’s category profile examines the trend and what retailers are doing with their store brands to satisfy consumers. Join Bob Vosburgh as he works his way through the cardamom and cumin. Click here to download video