Food-on-the-Go Impacting Supermarkets
While the image of mom preparing meals in the kitchen may still warm hearts and minds, more and more young men and women are turning to food-on-the-go and meal kits to satisfy their eating habits. The trend has impacted center store and is opening new avenues for retailers and their store brands.
Paper towels, tissues and toilet paper are household essentials, and consumers purchase $22 billion worth of products every year. Private label has a firm hold on the category and market share is on the rise. Bob Vosburgh explains the latest trends and how retailers keep the segment growing with new own-brand products. Click here to download video