Food-on-the-Go Impacting Supermarkets
While the image of mom preparing meals in the kitchen may still warm hearts and minds, more and more young men and women are turning to food-on-the-go and meal kits to satisfy their eating habits. The trend has impacted center store and is opening new avenues for retailers and their store brands.
Changing brand loyalty, environmental concerns, and a new role for men in daily home chores are opening opportunities for store brands in laundry products and household cleaners. Private label sales in these categories have reached $17 billion and market shares continue to grow. Bob Vosburgh examines the products, the trends, and the retailers who are helping consumers clean up in this month's category profile. Click here to download video