Consumers Driving Skin Care Sales Up
After several years of lackluster performance, skin care sales grew by nearly 10% last year as consumers seek out products that feature natural ingredients and deliver health benefits. For store brands, skin care is offering a new category for expansion and innovation.
Bibimbap. Lakanto Monkfruit. Aji Amarillo Spice Paste. The names are exotic but, believe it or not, consumers can find these ethnic foods at their favorite supermarket. It is all part of the expansion of flavors as shoppers look for the next great taste. This month’s category profile examines the trend and what retailers are doing with their store brands to satisfy consumers. Join Bob Vosburgh as he works his way through the cardamom and cumin. Click here to download video