Manufacturer-Retailer Collaboration is Key to Private Label Growth

The U.S. private label industry could see a $100 billion rise in sales over the next five years, reaching about $350 billion, according to consulting firm AlixPartners. Effective retailer-manufacturer collaboration is key to capturing this growth opportunity. Winning manufacturers will be those that partner with retailers to alleviate challenges and capability gaps. PLMA Live! reporter Michael Sansolo speaks with Randy Burt and Matt Hamory of AlixPartners about this and the future of private label. CLICK HERE TO WATCH THE FULL VIDEO.
 
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Capturing Trips and Dollars Through Private Brands - Preview

In this insightful session, industry consulting and branding experts Bobby Gibbs and David Mayer reveal the transformative impact of private brands on consumers engagement through social media strategies. The discussion looks at best-in-class marketing methods that move past traditional tactics. Participants learn important tips on using social media partnerships and content creation to win consumer loyalty and boost retail success.
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Private Label Dominates with Record $271 Billion in Sales

PLMA reveals year-end sales figures reflecting significant growth in multiple categories. Private label sales hit $271 billion in 2024. Some categories are up double digits, as national brand growth dips into negative numbers. Maureen Donoghue reveals the standouts and shares details on how to learn more. Click here to download video