OTC Store Brands Building on Innovation

OTC Store Brands Building on Innovation

More than 80% of U.S. households now use over-the-counter medicines, making it a highly competitive and lucrative category. And with so many channels selling OTC remedies for cold/flu and allergies, it’s no wonder retailers get a headache. Bob Vosburgh reports how private label helps operators improve margins and maximize profits, while helping consumers get back on their feet.

Plant-Based Foods Could be Real Thing

Thanks to Burger King, plant-based foods have turned heads among consumers and retailers. Is it the real thing or just a fad? PLMA's monthly category profile examines the products from meats to dairy, the retailers from supermarkets to specialty chains, and the suppliers who are exhibiting at this year's Chicago trade show.  Click here to download video

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Millennials Give New Life to Men's Grooming

Will men become the next marketing target for beauty products? The answer is yes as Millennials and Gen Z bring new ideas about personal lifestyle and appearance to the marketplace.

Meal Kits Make Cooking Look Easy

Millennials love them. Retailers are beginning to warm up, too.

It's Ice Cream Time

When the weather gets hot, ice cream is the cool choice for millions of Americans. 

Household Paper A Big Win for Store Brands

Paper towels, tissues and toilet paper are household essentials.

It’s Not Just Milk Anymore

Dairy is big business but it’s not just milk, cheese and butter anymore. 

Ethnic Food Market Expanding

Bibimbap. Lakanto Monkfruit. Aji Amarillo Spice Paste.

OTC Store Brands Building on Innovation

More than 80% of U.S. households now use over-the-counter medicines.