Developing a narrative on the quality of a product can help it stand out in the marketplace, according to the top food and beverage trends for 2025 by Innova Market Insights. Also on the list: Gender-specific marketing and unique flavor combinations that create a “wow” effect. To find out more, Carol Angrisani interviews Tom Vierhile, Innova’s VP of Strategic Insights. Click here for the full interview. Click here to download video

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