The U.S. private label industry could see a $100 billion rise in sales over the next five years, reaching about $350 billion, according to consulting firm AlixPartners. Effective retailer-manufacturer collaboration is key to capturing this growth opportunity. Winning manufacturers will be those that partner with retailers to alleviate challenges and capability gaps. PLMA Live! reporter Michael Sansolo speaks with Randy Burt and Matt Hamory of AlixPartners about this and the future of private label. Click here to download video

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