Store brands reached all-time highs in both unit and dollar share during the first six months of 2024, compared to the same period a year ago, according to new sales data from Circana. Unit market share was 22.9% and dollar market share, 20.4%. In a special report, PLMA Live! reporter Maureen Donoghue shares more details on the new data and how private label products continue to outperform national brands. Plus, she reveals fast-growing store departments. Click here to download video

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