OTC Store Brands Building on Innovation
More than 80% of U.S. households now use over-the-counter medicines, making it a highly competitive and lucrative category. And with so many channels selling OTC remedies for cold/flu and allergies, it’s no wonder retailers get a headache. Bob Vosburgh reports how private label helps operators improve margins and maximize profits, while helping consumers get back on their feet.
When the weather gets hot, ice cream is the cool choice for millions of Americans. Premium or dairy-free, half-gallon or single-serve, there’s plenty of variety for consumers to choose from. And, they like store brands. One in five shoppers picks up a store brand when buying ice cream. Bob Vosburgh analyzes the trends and what retailers are doing to drive the category. Click here to download video