OTC Store Brands Building on Innovation
More than 80% of U.S. households now use over-the-counter medicines, making it a highly competitive and lucrative category. And with so many channels selling OTC remedies for cold/flu and allergies, it’s no wonder retailers get a headache. Bob Vosburgh reports how private label helps operators improve margins and maximize profits, while helping consumers get back on their feet.
Thanks to Burger King, plant-based foods have turned heads among consumers and retailers. Is it the real thing or just a fad? PLMA's monthly category profile examines the products from meats to dairy, the retailers from supermarkets to specialty chains, and the suppliers who are exhibiting at this year's Chicago trade show. Click here to download video