Millennials Give New Life to Men's Grooming

Millennials Give New Life to Men's Grooming

Will men become the next marketing target for beauty products? The answer is yes as Millennials and Gen Z bring new ideas about personal lifestyle and appearance to the marketplace. PLMA’s monthly category profile examines the consumer trends, and the retailers and suppliers who are making them happen.

Meal Kits Make Cooking Look Easy

Millennials love them. Retailers are beginning to warm up, too. They are meal kits and the original concept is morphing into a basic supermarket service for their customers.

It's Ice Cream Time

When the weather gets hot, ice cream is the cool choice for millions of Americans. 

Household Paper A Big Win for Store Brands

Paper towels, tissues and toilet paper are household essentials.

It’s Not Just Milk Anymore

Dairy is big business but it’s not just milk, cheese and butter anymore. 

Ethnic Food Market Expanding

Bibimbap. Lakanto Monkfruit. Aji Amarillo Spice Paste.

OTC Store Brands Building on Innovation

More than 80% of U.S. households now use over-the-counter medicines.

Store Brands Brew Excitement in Tea

It doesn't take reading tea leaves to know that the tea category is quickly filling up with new products and new consumers.