Clean Up is Getting Easier with Store Brands
Changing brand loyalty, environmental concerns, and a new role for men in daily home chores are opening opportunities for store brands in laundry products and household cleaners. Private label sales in these categories have reached $17 billion and market shares continue to grow.
When the weather gets hot, ice cream is the cool choice for millions of Americans. Premium or dairy-free, half-gallon or single-serve, there’s plenty of variety for consumers to choose from. And, they like store brands. One in five shoppers picks up a store brand when buying ice cream. Bob Vosburgh analyzes the trends and what retailers are doing to drive the category. Click here to download video