New Formulations Help Juice Sales Grow
Juice is king. Fruit juices. Vegetable juices. They are healthy and taste good. The category, however, has had to stay on top of changing tastes and eating habits.
Changing brand loyalty, environmental concerns, and a new role for men in daily home chores are opening opportunities for store brands in laundry products and household cleaners. Private label sales in these categories have reached $17 billion and market shares continue to grow. Bob Vosburgh examines the products, the trends, and the retailers who are helping consumers clean up in this month's category profile. Click here to download video