Store Brands Brew Excitement in Tea Aisle
It doesn't take reading tea leaves to know that the tea category is quickly filling up with new products and new consumers. Exotic varieties like matcha, sencha and oolong are attracting people interested in tea's reported health benefits. And Bob Vosburgh explains there are more ways than ever to enjoy tea, from specialty, ready-to-drink “cold brew” bottles to the ceremonial splendor of powdered Japanese matcha.
Will men become the next marketing target for beauty products? The answer is yes as Millennials and Gen Z bring new ideas about personal lifestyle and appearance to the marketplace. PLMA’s monthly category profile examines the consumer trends, and the retailers and suppliers who are making them happen. Click here to download video